Description: By Erik Sherman. Steve Jobs is recognizably the top cheerleader for Apple's products. And the inventor of such hyperbole as "insanely great" has not abandoned that characteristic for the company's iPod MP3 player. The trail to find iPod's design chain starts with some reverse engineering of the device by do all their design through ODMs [original design manufacturers] in Asia " Maia

Category: Design

Url: http://www.designchain.com/coverstory.asp?issue=summer02

Date: Oct 21, 2005

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